Marketing Resources

BARQ! Logo Colors

Use the P3 color space when you can.

BARQ! Logo Assets

Each logo comes with a PNG and a SVG. The SVG is recommended if you want to render the logo on a web page, or use it inside of an editor program like Photoshop, Illustrator, Figma or Sketch. The PNG is recommended only when there's no support for SVG, or when you use it stand-alone.

Use these full logos on bigger things where the full text can be easily read.

Examples: Posters, logos, banners, magazines, hero elements, social media posts.

The small BARQ! logo should only be used when necessary, because the full text cannot be easily read.

Examples: icons, footer items, notification icons, small social media icons.

Guidelines

These guidelines govern the use of BARQ!'s marketing assets, including but not limited to our logo, wordmark, and visual identity materials. By using our assets, you agree to these guidelines as well as our Terms & Conditions and Community Guidelines.

General Principles

We encourage our community to incorporate our assets into their own projects, artwork, and creative endeavours. We love seeing what you make - so above all, have fun with it!

That said, your use of our assets must not falsely imply endorsement by, affiliation with, or sponsorship from BARQ!. You may not use our assets in a manner that diminishes, damages, or misrepresents the goodwill, value, or reputation of our organisation.

Creative Use and Modifications

You are welcome to create thematic or stylised versions of our logo to suit your project - for example, illustrating it in a hand-drawn style to match the aesthetic of a comic or artwork. When doing so, please observe the following:

• The text within the logo must remain unaltered and legible.
• Do not add symbols, icons, or other graphic elements to the logo.
• The colour palette should remain recognisably close to the original. Minor adjustments for artistic coherence are acceptable.

When there's no need for stylization, we recommend using the official BARQ! assets to ensure the best quality.

Changes and Enforcement

These guidelines may be updated at any time without prior notice. BARQ! reserves the right to review any use of its assets and to contact you if we consider your usage inappropriate, whether or not it falls within the scope of these guidelines. In such cases, we may request modification or removal of the assets from your project.

These guidelines are supplementary to our Terms & Conditions and Community Guidelines, which take precedence in the event of any conflict.